Introduction
Welcome to the DIY Video Production Guide presented by USask Media Production.
“Students more easily identify with topics or approaches that are represented through video presentations, especially if they can identify with the context or with characters within the video.”
– Tony Bates, 2022
The multimedia nature of video, including visuals, audio, text, animations and graphics, excels at things like demonstrating experiments or phenomena and depicting complex processes. Richard Mayer’s widely accepted theory, Cognitive Theory of Multimedia Learning (2014), expresses that multimedia enables the brain to process information through multiple channels, thus leading to deeper understanding.
Recent statistics show that video accounts for over 65% of all traffic on the internet. And research shows that viewers typically retain 95% of a message when they watch it on video, compared to 10% when reading it in a text. With these types of statistics it’s no wonder our USask Community are producing more media today than ever before.
The Media Production unit at USask provides professional media consultation and production services, training and development opportunities, and maintains and operates USask’s professional media production facilities for our community’s teaching and learning, knowledge mobilization, and communication needs. Although we provide more than $320,000 worth of allocated service value to you, our community, each year, our limited resources can not fulfill the University’s growing appetite for video content creation. This Video Production Guide is aimed at sharing some of our extensive experience and expertise with you, our USask community, as a DIY support and resource to help you make your production project great. Here we’ll explore the 5 stages of production and offer you production planning templates and checklists that will save you time and improve the quality of your project as well as share tips, tricks and best practices for you to plan, produce, edit and distribute your media production effectively and efficiently.
